Turning Sports Potential into Investable Assets.
We specialize in the acquisition, management, and professional execution of untapped sports properties across East Africa, with a particular strength in managing large-scale funded projects from strategy through on-ground delivery.
Our Pillars
Five interconnected capabilities that cover the full lifecycle of a sports investment mandate.
Brand Project Delivery
End-to-end execution of investment mandates
We execute sports investment mandates on behalf of corporate brands — from strategy through logistics to measurable on-ground delivery.
Value Proposition
Key project: Tujiamini by SportPesa, delivered across 47 counties.
Rights Acquisition & Equity
Negotiating commercial rights & equity stakes
We identify undervalued sports clubs and tournaments, negotiate commercial rights and equity positions, and apply professional management to increase their commercial worth.
Value Proposition
We find undervalued properties and build their worth.
Investment Mobilization
Raising & deploying capital into sports
We raise and deploy capital into lucrative, unexecuted sports projects — solving the funding-execution gap and ensuring that untapped properties reach professional standards of delivery.
Value Proposition
We bridge the gap between funding and execution.
Elite Player Pathways
Strategic guidance for elite athletes
We guide elite athletes and their families through the full journey to global opportunities — from global scouting and contract navigation to professional transition.
Value Proposition
We navigate complexity so athletes can focus on performance.
Sports for Development & Social Impact
Raising & managing development funding
We actively raise and manage funding in the development space, using sport as a technical tool to drive outcomes in mental health, public health, and advocacy — bridging global donors and local grassroots execution.
Value Proposition
We connect global capital to local grassroots impact.
Why Black Oak Sports?
A vast majority of sports properties in our region remain unexecuted professionally due to a lack of structured funding and technical expertise. The talent exists. The properties exist. The interest exists. What is missing is the bridge.
Black Oak Sports acts as that bridge. We negotiate the acquisitions, manage the rights, and provide the "War Room" execution necessary to turn raw talent, local tournaments, and grassroots projects into world-class, profitable assets.
Tujiamini is the proof point: when a brand entrusts us with a large-scale funded mandate, we translate strategy into visible community impact across counties, regions, and disciplines. That is the credibility anchor we bring to every new project.
We Negotiate
Acquisitions, rights, equity stakes, and commercial partnerships.
We Manage
Funds, mandates, rights portfolios, and on-ground programs.
We Execute
War Room delivery from concept to measurable, reportable impact.
Tujiamini Initiative by SportPesa
A nationwide investment project that positioned Black Oak Sports as the technical partner responsible for delivery, logistics, and on-ground execution across Kenya.
Total Investment
KSH 70M+
Youth Applicants
51,000+
Geographic Reach
47 Counties / 8 Regions
Objective
Deliver a nationwide sports investment project to identify and fund talent across every county in Kenya.
Our Role
Black Oak Sports led the strategic delivery, logistics, and fund management on behalf of SportPesa.
Impact
Engaging and empowering 51,000+ youth while funding community solutions in health, water, agriculture, arts, inclusion, and niche sports.
Award Structure
Gold Community Awards: KSH 1,000,000 per region
Silver Awards: KSH 300,000 for rising community leaders
Bronze Awards: KSH 500,000 grants for local hustles
Impact Areas
What It Looked Like On The Ground
From Chemelal Maternity Ward and Homabay boreholes to greenhouse farming, art studios, DJ decks, table tennis, skateboarding, women's beading collectives, and local radio partnerships, the mandate was executed as a national community investment programme rather than a single event.
Tujiamini by SportPesa
Nationwide talent and community investment
Why It Matters
This is the kind of work that proves Black Oak Sports can handle serious, funded mandates with discretion, structure, and measurable delivery.
Read the full Tujiamini storyReady to Unlock the Value of African Sports?
Whether you are a brand looking to invest or a property seeking professional management — let's talk strategy.